Tequila Cazadores and TEAM won big at The One Club 2022 Miami Awards, securing Bronze in the Experiential & Immersive category with The Cazadores Mercadito. A scalable activation that paid homage to the brand’s authentic Mexican roots, the experience celebrated the brand on its milestone 100th birthday. Now, the celebration continues with this latest honor for TEAM’s outstanding creative and production capabilities.
A vibrant and colorful space decorated with spices, flowers, and Cazadores-themed products, The Mercadito was inspired by the brand’s origins in Jalisco, Mexico. This unique activation offered guests refreshing cocktails, a scratch-off lotería game to win branded swag, and other fun surprises like a live mariachi band.
Overall, the activation had 53,270 attendees, earned 318 million impressions, and reached 944K accounts.