Shannon Romano’s Journey from Promo Specialist to VP  Sampling programs aren't always as smooth as shaken martinis, but when executed well, they are one of the most powerful ways to create memorable consumer experiences.   With Shannon Romano, VP of Field Services,...

SXSW brings the global creative community together to set the tone for the year ahead. The festival, a convergence of tech, film, and music, invited an estimated 300K attendees to explore cultural trends through the streets of Austin, TX. Some of this year’s...

On International Women's Day (and everyday), we celebrate the greatness and achievements of our female colleagues. Meet Brogan, Rachel, Sumer and Claudia–the strong women behind our Brand Engagement Team–and check out the advice they have for the future female...

Our Takeaways from CES 2023 Technology is transforming how marketers create more impactful experiences for our audiences, and few events are more eagerly anticipated than CES. This annual event has become a proving ground for breakthrough technologies and...

Tequila Cazadores and TEAM won big at The One Club 2022 Miami Awards, securing Bronze in the Experiential & Immersive category with The Cazadores Mercadito. A scalable activation that paid homage to the brand’s authentic Mexican roots, the experience celebrated...

For Samira Fayad, Retail Program Director, following the status quo has never been an option. After a career in beauty within Travel Retail, Samira decided to explore the world of spirits, where she decided to bring a fresh perspective to an up-and-coming retail...

A family tradition meets a holiday tradition with Havana Club Rum and Vicky Bakery. Two family businesses that share the fate of many other Cuban families, leaving the country but never the culture. Two family recipes passed down through generations, that now come...

TEAM came together with Bacardi USA and the FIU Chaplin School of Hospitality & Tourism Management to bring you Future Proof. A collaborative learning platform built by renowned bartenders, Future Proof was created to provide all the foundational knowledge and...

After Hurricane Ian left widespread damage throughout South West Florida, we gathered a TEAM and headed out to help the relief efforts in Ft. Meyers. One of the hardest hit areas, the community needed as many hands as possible to help those impacted by the storm. With...

As a TEAM that works at the intersection of brand and experience, it’s rare to find talent that knows what it’s like to be on both sides of the industry. From behind the bar to bringing brands to life, Jennifer Williams, Sr. Art Director, knows what it takes to create...

Meet Carlos Bacigalupo, Controller of TEAM. Leading our accounting department, he showed us the magic of what happens behind the scenes in the finance world. Born in Bolivia, Carlos’ unique journey has taken him through several industries. He landed at TEAM eight...

Bacardi puts a big emphasis on family. After all, the company has been family-owned for seven generations. Over the past 160 years, the family has grown in size to include a group beyond the relatives of Don Facundo. These are La Gran Familia –­ the Ambassadors who...

Since the early days of advocacy marketing, John Cicero, VP of Advocacy has become an industry trailblazer. With almost 20 years of experience at TEAM and several more on the field, John has had an accomplished career and shows no signs of stopping.  With a diverse...

As a kickoff for two new brand partnerships with the American Ultimate Disc League and the Professional Bull Riders organization, Stillhouse tapped TEAM to produce two TV spots. The spots show how not every whiskey is made for the outdoors and that Stillhouse is...

We’re very excited to be joining Constellation, a formation of best-in-class agencies within Stagwell, created to deliver transformative client work through integrated solutions. As part of this new agency network, TEAM will leverage the collective’s...

Chris Cabrera and Rich Bailey are heads of our LGBTQ+ Task Force and Bacardí Portfolio Ambassadors. Throughout their careers, they have fought to carve a place for themselves in the industry and now they’re paving the way for others to shine within it. As active...

After the breakthrough success of the immersive theatrical production of AMPARO, TEAM reimagined it on Instagram to reach a wider audience. Introducing the AMPARO Experience. Launching on Instagram, we take audiences on another type of immersive experience through a...

A great leader always has lessons to share. After over 20 years of experience in the industry, VP of Engagement, Claudia Pertierra, has learned many valuable lessons along the way. Joining TEAM in 2014, Claudia has led by example developing brand-defining work,...

Determining the best format for events in the “new normal” depends on several factors, but ultimately brands are seeking to create meaningful connections while providing a safe environment that promotes interactive guest experiences.   This creates an opportunity for...

We’re thrilled to announce that AMPARO was named Adweek’s Winner for Best Experiential Activation by a spirits brand and has been shortlisted for two One Show Awards. Bringing the story of The Real Havana Club to life was a true labor of love. We worked hand in hand...