As a kickoff for two new brand partnerships with the American Ultimate Disc League and the Professional Bull Riders organization, Stillhouse tapped TEAM to produce two TV spots. The spots show how not every whiskey is made for the outdoors and that Stillhouse is Adventure Proof. The spots will air during the partners’ sporting events on CBS, CBS Sports, FS1, and FS2 networks.
We’re very excited to be joining Constellation, a formation of best-in-class agencies within Stagwell, created to deliver transformative client work through integrated solutions. As part of this new agency network, TEAM will leverage the collective’s multi-disciplinary approach and world-class talent to help us increase the scale and impact of our work. It’s time for a new chapter!
See the Press Release here.
Chris Cabrera and Rich Bailey are heads of our LGBTQ+ Task Force and Bacardí Portfolio Ambassadors. Throughout their careers, they have fought to carve a place for themselves in the industry and now they’re paving the way for others to shine within it. As active leaders in their communities and TEAM, they continue to set the tone for everyone to be true to their identity as they help us become part of the change and move the conversation forward.
Check out their video here.
After the breakthrough success of the immersive theatrical production of AMPARO, TEAM reimagined it on Instagram to reach a wider audience. Introducing the AMPARO Experience.
Launching on Instagram, we take audiences on another type of immersive experience through a first-person account of the emotional journey of Ramón and Amparo Arechabala, from 1957 Cuba to present-day Miami. With 51 curated in-feed posts set in chronological order, audiences will get to relive the story of the Arechabala Family through exile, heartbreak, loss, and perseverance. Using the power of social media, this innovative, multimedia approach pays homage to the story, while creating a compelling digital narrative that everyone can experience from everywhere.
Check out The Amparo Experience on Instagram here.
A great leader always has lessons to share. After over 20 years of experience in the industry, VP of Engagement, Claudia Pertierra, has learned many valuable lessons along the way. Joining TEAM in 2014, Claudia has led by example developing brand-defining work, innovative experiential programs, and mentoring others in their career development.
Now she shares her top five learnings that have helped her shape her own leadership style. Check out the post on our Instagram here.
Determining the best format for events in the “new normal” depends on several factors, but ultimately brands are seeking to create meaningful connections while providing a safe environment that promotes interactive guest experiences.
This creates an opportunity for forward-focused companies to present physical events that showcase best practices in social distancing and public safety protocols – think touchless registration, key-less check-in, sterilized sampling, and smaller group interactions.
For virtual events, the possibilities and platforms are exploding, with everything from simple Zoom-like meetings to live, linked studio broadcasts and speaker panels, to interactive or avatar-driven experiences. An “attendee-first” approach is essential in ensuring a seamless user experience; bite-sized content is key, as is a robust online content delivery platform, audience engagement mechanisms, and continued post-event conversations.
A great benefit of these digital formats is they add a layer of post-event engagement, trackability and ROI analysis potential that many physical experiences have struggled to deliver.
The most practical and plausible scenario moving forward is a shift towards a hybrid model, with condensed live elements and heavy digital extensions focused on online remote viewership or participation. A smaller live footprint will make in-person events feel more exclusive, while the complementary digital components allow for scale and continued exposure/traction long after the event ends.
TEAM is at the vanguard of multimedia brand interactions in this post-pandemic world, creating valuable and long-lasting connections across formats and environments.