Patrón Hacienda Activations
The Patrón brand home brought to life at major music festivals.
Prove that Patrón is suitable for any occasion (and is more than a “party tequila”) by showing an authentically Mexican brand with roots so deep they can run circles around other tequilas’ roots.
TEAM decided to sponsor fewer, bigger events: Austin City Limits and Lightning in a Bottle. By reaching a larger audience in a more meaningful way, we helped Patrón gain valuable street cred by proving their roots—and show they’re not just for the club by putting their tequila where music fans’ mouths are.
Cocktails Sampled at Two Festivals
ROI at Life is Beautiful Festival
Social Media Engagements per Festival