Havana Club AMPARO Immersive Experience
Taste the Real Havana Club and become part of the story.
Connect the real story of Havana Club to an audience that believes Cuba is the only place that produces authentic Cuban rum and show that our rum is #forevercuban.
We made organic amplification our main goal, and audience members delivered in a big way. Every show was sold out, we garnered a jaw-dropping 1.5 billion media impressions, and AMPARO even received two City Proclamations. 79% of the audience left the performance with a better understanding of Havana Club, and 61% purchased the rum since attending. “People En Español” said AMPARO was, “Miami’s Hottest Ticket,” and Pete Carr, President of Bacardí North America, stated, “This is the most impactful campaign I have seen from Bacardí.”
in Ticket Revenue