BOMBAY SAPPHIRE Premier Cru Launch
Transporting guests to Spain
with an immersive dinner series.
Design an experience to launch Bombay Sapphire Premier Cru in the U.S. that generates press, media and buzz with trade and influencers.
TEAM created an immersive dinner experience designed to transport guests to a lemon orchard in Murcia, Spain, where Bombay Sapphire Premier Cru’s lemons are harvested. The event immersed people in Spanish culture, with azulejo walls featuring seating assignments, a personalized menu telling the story of Premier Cru and live entertainment. A sensorial four-course meal was paired with four specialty cocktails prepared by startenders Meaghan Dorman & GN Chan. Projection mapping transformed the indoor spaces to look, feel, and smell like you were in a Murcian orchard.
The two initial immersive dinner experiences in NYC and LA reached over 200+ media, influencers and trade, resulting in 12 national trade and 5 regional features in core target media (print and digital). The food—catered by Blue Hill—was a big PR win as they are a newsworthy farm to table company that aligns with Bombay’s sustainability message. Guests raved about the projection mapping, and our client partners were thrilled with the turnout. With the success of the first two events, additional activations in other markets were planned at smaller scales using the original concept.
Media, Press, Influencers & Trade
Premier Cru Cocktails Served
National Trade Features in Target Media