Bacardi Global Package Design
A premium cocktail experience that’s ready to serve and drink.
challenge
Introduce Bacardi to the US ready-to-drink market with an engaging, scalable pack design that could be tailored and localized to markets around the world.
solve
The market for ready-to-drinks (RTDs) continues to be one of the healthier sectors of the global marketplace. The US is the second largest market and has experienced consistent growth since 2008. In addition to benefiting from volume growth of RTDs, the evidence today is that well executed RTDs can enhance both the sales and image of the parent brand. To stand out on crowded shelves, our creative team knew we needed to develop an ownable design that was true to Bacardi’s Caribbean spirit and roots.
outcome
TEAM designed and developed a scalable can and bottle label design system that functions across the global Bacardi footprint. This colorful, eye-catching system gave local production teams in each country the flexibility to launch localized flavor profiles, all while maintaining the ownable look and feel of our original US pack design. We continue to expand the line year after year with updated flavors and limited edition designs for major sports teams.
Global Ready To Drink Flavors
Global Ready To Serve Flavors
%
RTD/RTS Case Increase in 2020
Weeks Into Launch Yearly Sales Goals Met