Bacardi Global Package Design
A premium cocktail experience that’s ready to serve and drink.
Introduce Bacardi to the US ready-to-drink market with an engaging, scalable pack design that could be tailored and localized to markets around the world.
TEAM designed and developed a scalable can and bottle label design system that functions across the global Bacardi footprint. This colorful, eye-catching system gave local production teams in each country the flexibility to launch localized flavor profiles, all while maintaining the ownable look and feel of our original US pack design. We continue to expand the line year after year with updated flavors and limited edition designs for major sports teams.
Global Ready To Drink Flavors
Global Ready To Serve Flavors
RTD/RTS Case Increase in 2020
Weeks Into Launch Yearly Sales Goals Met