Bacardi National Sales Meeting

After four years, Bacardi employees reunite at an epic sales meeting.


Plan and execute an epic National Sales Meeting in Las Vegas as the entire North American team gathered for the first time in four years.


Simply put: TEAM work. Every department worked together to achieve the goal, which was to deliver an exceptional and memorable program for Bacardí’s entire North American region. Understanding the task at hand and working together in unison to make magic happen was the theme throughout the entire planning process. Our client trusted us and let us be creative through the entire design, development, production execution and account management process to deliver amazing results.


With just a little over 6 weeks to plan something of this magnitude, TEAM delivered an unforgettable experience that was flawless. The meeting had over 1,000 attendees, two full days of general session, three nights of activities, and 15 customized brand activations. We showcased the brands at the highest level, so nothing was left to the imagination of attendees. Based on direct feedback from the client, it was by far the best executed conference Bacardí has had. Ever.

In-Person Attendees

Customized Brand Activations

Mainstage Presentations

Same-Day Recap Videos Created