Experiential Marketing in a Post-Pandemic World

Experiential Marketing in a Post-Pandemic World

Determining the best format for events in the “new normal” depends on several factors, but ultimately brands are seeking to create meaningful connections while providing a safe environment that promotes interactive guest experiences.  

This creates an opportunity for forward-focused companies to present physical events that showcase best practices in social distancing and public safety protocols – think touchless registration, key-less check-in, sterilized sampling, and smaller group interactions.

For virtual events, the possibilities and platforms are exploding, with everything from simple Zoom-like meetings to live, linked studio broadcasts and speaker panels, to interactive or avatar-driven experiences. An “attendee-first” approach is essential in ensuring a seamless user experience; bite-sized content is key, as is a robust online content delivery platform, audience engagement mechanisms, and continued post-event conversations.

A great benefit of these digital formats is they add a layer of post-event engagement, trackability and ROI analysis potential that many physical experiences have struggled to deliver.

The most practical and plausible scenario moving forward is a shift towards a hybrid model, with condensed live elements and heavy digital extensions focused on online remote viewership or participation. A smaller live footprint will make in-person events feel more exclusive, while the complementary digital components allow for scale and continued exposure/traction long after the event ends.

TEAM is at the vanguard of multimedia brand interactions in this post-pandemic world, creating valuable and long-lasting connections across formats and environments.

AMPARO Wins Adweek’s Best Experiential Activation

AMPARO Wins Adweek’s Best Experiential Activation

We’re thrilled to announce that AMPARO was named Adweek’s Winner for Best Experiential Activation by a spirits brand and has been shortlisted for two One Show Awards. Bringing the story of The Real Havana Club to life was a true labor of love. We worked hand in hand with the Arechabala Family and hired Broadway-caliber talent to create this unique, immersive theatre experience that brought audiences into the heart of the HAVANA CLUB journey.  

We want to thank the Arechabala family for giving us access to their story and our client Bacardi for trusting our vision and working with us along the way. We couldn’t have done it without our partners Abre Camino Collective, Everlast Productions, Rock Orange, and Broadway Factor.