Tequila Cazadores and TEAM won big at The One Club 2022 Miami Awards, securing Bronze in the Experiential & Immersive category with The Cazadores Mercadito. A scalable activation that paid homage to the brand’s authentic Mexican roots, the experience celebrated the brand on its milestone 100th birthday. Now, the celebration continues with this latest honor for TEAM’s outstanding creative and production capabilities.

A vibrant and colorful space decorated with spices, flowers, and Cazadores-themed products, The Mercadito was inspired by the brand’s origins in Jalisco, Mexico. This unique activation offered guests refreshing cocktails, a scratch-off lotería game to win branded swag, and other fun surprises like a live mariachi band.

Overall, the activation had 53,270 attendees, earned 318 million impressions, and reached 944K accounts. 

For Samira Fayad, Retail Program Director, following the status quo has never been an option. After a career in beauty within Travel Retail, Samira decided to explore the world of spirits, where she decided to bring a fresh perspective to an up-and-coming retail program at TEAM.

Today, the program has grown so exponentially she thinks it will soon reach new division status. Samira took some time to share with us how she’s doing things differently, and why a people-focused approach is always the best approach.

Check out her take here.

A family tradition meets a holiday tradition with Havana Club Rum and Vicky Bakery.

Two family businesses that share the fate of many other Cuban families, leaving the country but never the culture. Two family recipes passed down through generations, that now come together to bring you this Caribbean-soaked, limited-edition rum cake. Havana Club tasked TEAM with designing the cake’s custom packaging and crafting the partnership’s messaging.

Sold in Vicky Bakery locations throughout South Florida during the holiday season (including our local Fort Lauderdale HQ location), this special collaboration is made with the Real Havana Club Rum and filled with Cuban pride.

TEAM came together with Bacardi USA and the FIU Chaplin School of Hospitality & Tourism Management to bring you Future Proof. A collaborative learning platform built by renowned bartenders, Future Proof was created to provide all the foundational knowledge and techniques necessary to excel as a hospitality professional anywhere in the world.

From bar history to bar future, this immersive experience takes students from the screen to the classroom, where they learn from the best and discover what it takes to get their careers started behind the bar.

Learn more about the Future Proof community here.

After Hurricane Ian left widespread damage throughout South West Florida, we gathered a TEAM and headed out to help the relief efforts in Ft. Meyers. One of the hardest hit areas, the community needed as many hands as possible to help those impacted by the storm. With a few grills and a can-do attitude, we set up shop in a mobile community center and served over 500 burgers and 300 hot dogs for those displaced by Ian, as well as first responders and security personnel.

We are proud that our small gesture put a smile on people’s faces and that we joined the community in rallying together for our own. Our heart goes out to all those impacted by the storm. Always Florida Strong.