CES 2023: We’ve Seen the Future of Marketing

CES 2023: We’ve Seen the Future of Marketing

Our Takeaways from CES 2023

Technology is transforming how marketers create more impactful experiences for our audiences, and few events are more eagerly anticipated than CES. This annual event has become a proving ground for breakthrough technologies and game-changing innovations. In recent years, however, the conference has transitioned from the place to debut new news, to a showcase of iterative tech developments that set the tone for the year ahead. With over 3,200 exhibitors covering almost 3 million square feet of show floor, CES covered all aspects of consumer technology, but there were a few notable themes that emerged over the course of the event. 

AI is getting smarter
In the world of AI/Automation it’s all about simplexity – use of complex tech to simplify experiences. Chat GPT was definitely the most talked about disruptor, and its technology garnered a whopping $32 billion dollar valuation virtually overnight, but it wasn’t the only player worth noting.  AI-powered creative – as popularized by the recent Lensa phenomenon, frictionless voice activated devices, and lifelike AI-powered holograms were all on a path to drive personalization at scale.

Robotics Were Everywhere
Robotics were front and center, showcasing product innovations designed to support all aspects of work and life – serving drinks, cutting grass, taking care of pets, tackling chores in the home and a multitude of other tasks.  These advances in the space have definite implications on how we build and activate experiences, and even rethink resourcing, though we don’t see the producer role filled anytime soon.

Reimagining The Metaverse
Though the “metaverse” was one of the buzz words of 2022, it was less about entering a separate world at CES, and more about making the real one more impactful – through richer experiences, more personalization, scale, and enhanced ROI.

The Future Looks Bright
It’s never been a more exciting time to be in the experiential space. The creative canvas has never been larger.  The ability to scale and connect has never been greater.  And the opportunity to drive meaningful impact has never been more important. CES, and the innovation it highlights, without a doubt sets us up for an exciting start to 2023 and beyond.

Check out our team’s view from the floor of the show as we built and activated the Stagwell Group booth and content studio.

 

TEAM Takes Home Experiential Award at One Club Miami

TEAM Takes Home Experiential Award at One Club Miami

Tequila Cazadores and TEAM won big at The One Club 2022 Miami Awards, securing Bronze in the Experiential & Immersive category with The Cazadores Mercadito. A scalable activation that paid homage to the brand’s authentic Mexican roots, the experience celebrated the brand on its milestone 100th birthday. Now, the celebration continues with this latest honor for TEAM’s outstanding creative and production capabilities.

A vibrant and colorful space decorated with spices, flowers, and Cazadores-themed products, The Mercadito was inspired by the brand’s origins in Jalisco, Mexico. This unique activation offered guests refreshing cocktails, a scratch-off lotería game to win branded swag, and other fun surprises like a live mariachi band.

Overall, the activation had 53,270 attendees, earned 318 million impressions, and reached 944K accounts

Transforming the Retail Landscape with Samira Fayad

Transforming the Retail Landscape with Samira Fayad

For Samira Fayad, Retail Program Director, following the status quo has never been an option. After a career in beauty within Travel Retail, Samira decided to explore the world of spirits, where she decided to bring a fresh perspective to an up-and-coming retail program at TEAM.

Today, the program has grown so exponentially she thinks it will soon reach new division status. Samira took some time to share with us how she’s doing things differently, and why a people-focused approach is always the best approach.

Check out her take here.

Havana Club and Vicky Bakery Holiday Collaboration

Havana Club and Vicky Bakery Holiday Collaboration

A family tradition meets a holiday tradition with Havana Club Rum and Vicky Bakery.

Two family businesses that share the fate of many other Cuban families, leaving the country but never the culture. Two family recipes passed down through generations, that now come together to bring you this Caribbean-soaked, limited-edition rum cake. Havana Club tasked TEAM with designing the cake’s custom packaging and crafting the partnership’s messaging.

Sold in Vicky Bakery locations throughout South Florida during the holiday season (including our local Fort Lauderdale HQ location), this special collaboration is made with the Real Havana Club Rum and filled with Cuban pride.

Shaping the next generation of bartenders with Future Proof

Shaping the next generation of bartenders with Future Proof

TEAM came together with Bacardi USA and the FIU Chaplin School of Hospitality & Tourism Management to bring you Future Proof. A collaborative learning platform built by renowned bartenders, Future Proof was created to provide all the foundational knowledge and techniques necessary to excel as a hospitality professional anywhere in the world.

From bar history to bar future, this immersive experience takes students from the screen to the classroom, where they learn from the best and discover what it takes to get their careers started behind the bar.

Learn more about the Future Proof community here.